Hey, I’m Annabel.
I help growing brands figure out what actually matters, then build the marketing strategy, campaigns and systems to turn that direction into action.
My Process
Clarity first
I start with what your business is trying to achieve and where the marketing feels stuck. We look at what’s working, what’s missing and what deserves attention first. From there, I turn competing ideas and priorities into a clear direction and a plan you can work from.
Built to work
I turn the plan into clear briefs, responsibilities, timelines and budgets, so you know what needs to happen and in what order. Depending on the engagement, I build the work myself or lead delivery alongside your team and external partners, anticipating obstacles and tracking what the work achieves.
10+ Years Across Marketing
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Brand, GTM, campaigns, events and content.
Strategy + Execution
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I connect the strategy to the priorities, people and practical details needed to deliver it.
Built From Both Sides
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I've led marketing inside businesses and built brands of my own.
Experience behind Harlowe
Harlowe is grounded in more than a decade of experience across in-house marketing, agency work and building consumer brands from the ground up.
Work I've Led
Consumer Brand Building
Ecommerce, Wholesale & Community
Built a home fragrance brand from positioning and product development through launch, ecommerce and wholesale. Grew an engaged customer community, secured distribution through approximately 15 retailers and earned features in ELLE and Glamour.
Integrated Marketing
Campaigns, Experiences & Launches
Managed 60+ events annually across Canada and the U.S., alongside product-launch webinars and marketing communications. Led planning and delivery across six-figure budgets, agencies, vendors and internal teams.
Marketing Programs & Operations
Structure, Coordination & Delivery
Managed education programs serving 900+ learners and coordinated bilingual merchandising across approximately 50 distributor branches. Built the workflows, responsibilities and reporting needed to keep complex programs moving.
Where are you in your marketing?
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For a marketing challenge that needs a deeper look. I’ll review the relevant work, talk with the people involved where useful, and help you decide what to do next. You’ll receive written recommendations with clear priorities and next steps. We’ll agree on the scope before we begin.
Marketing Advisory | From $2,500 CAD
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A marketing strategy connecting your audience, positioning, messaging and channels to your business goals. You’ll have clear priorities and a practical roadmap that accounts for your resources and what needs to happen first.
Marketing Strategy | From $7,500 CAD
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Experienced leadership to set priorities, make marketing decisions and keep the work moving. I lead the agreed marketing plan, manage budgets and timelines, and work with your team and external partners to connect day-to-day activity to your business goals.
Fractional Marketing Leadership | From $8,500 CAD/month.
3-month minimum engagement. -
A new product, service, location, market or campaign with several moving pieces to bring together. I lead the agreed project from planning through delivery, managing briefs, responsibilities, timelines, vendors and measurement.
Launch & Growth Projects | Custom, from $10,000 CAD
Building something worth talking about?
Let’s turn the idea into a clearer strategy and stronger customer experience.
FAQ
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My work spans marketing strategy and go-to-market planning, integrated campaigns, launches, brand and content direction, customer experiences, events and field marketing. I also bring structure to the work: clear priorities, responsibilities, timelines and processes that help move it from idea to delivery. We’ll define the right scope based on what your business actually needs.
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I work with growing brands and businesses that need experienced marketing support but may not need or be ready for another full-time hire. My work is especially well suited to founder-led, consumer and B2B brands navigating growth, launches, campaigns or increasingly complex marketing programs.
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Think of it as having an experienced marketing partner embedded in your business without hiring another full-time employee. I can help set direction, build the plan, coordinate the moving pieces and stay close enough to execution to make sure the work actually gets done.
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Very. I’m not interested in handing you a strategy deck and disappearing. Depending on the engagement, I can move from strategy into planning, briefs, campaign development, project management, partner coordination, execution and measurement.
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Both. You can book a Marketing Second Opinion for one specific question or decision, work with me on a defined advisory, strategy or launch project, or bring me in for ongoing fractional marketing leadership.
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It depends on the scope. Projects may run for several weeks or a few months, while fractional engagements are designed for ongoing support. Once I understand what you’re trying to accomplish, I’ll recommend a timeline that makes sense for the work.
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Marketing Second Opinion is $700 CAD. Larger engagements start at $2,500 CAD, with pricing based on the scope and level of support required. You’ll find starting prices on the Services page. For custom engagements, I’ll provide a proposal outlining the work, timeline and investment before we begin.
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Absolutely. I can work alongside internal marketing and sales teams, founders, agencies, designers, freelancers and other partners. Part of my role can be creating the structure, briefs and workflows that keep everyone aligned and the work moving forward.
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Yes. I’m based in Canada and can work remotely with businesses across North America and beyond. For engagements involving in-person events or experiences, travel can be discussed as part of the project scope.
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That’s completely fine. You don’t need to diagnose the marketing problem before reaching out. Tell me what’s happening in the business, what you’re trying to accomplish and where things feel stuck or messy. We can figure out the right next step together.
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The best engagements have a clear business goal, openness to collaboration and a willingness to implement the work. If I believe I can meaningfully help, I’ll tell you how. If I don’t think I’m the right partner for what you need, I’ll tell you that too.
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If you have one specific marketing question or decision to work through, you can book a Marketing Second Opinion directly. For broader support, start by telling me about your business and what you’re working on through the Start a Project page. We’ll have an introductory conversation and agree on the right scope from there.